founder taherra brown launched iamental during her personal fitness journey during the pandemic in 2020. IAMENTAL WAS FOUNDED ON MAKING OUR CLIENTELE NOT ONLY LOOK GOOD, BUT FEELING GOOD MENTALLY. WHEN GETTING INTO FITNESS IT CAN BE A CHALLENGING EXPERIENCE IF YOU ARE NOT DISCIPLINED. THAT IS WHERE WE COME IN. with providing products that not only look good but make your lifestyle change a little easier. Today, iamental is known for its fashion-forward, performance-driven designs guided by its foundational belief: that everyone and everybody deserves to look and feel their best!